OUR WORK > Crab Classic > BACK TO WORK

A leading seafood brand, Crab Classic is building a loyal following of users through smart consumer advertising and effective packaging that communicates
the brand's high quality and healthy attributes.

Attracting Attention In-Store

Clean graphics and bold yet upscale type grab attention as the consumer shops the retail seafood case. Appealing food photography and on-target nutritional graphics help to make Crab Classic the market share leader in the surimi category.

Attracting Attention In-Store
Healthy Advertising

Print ads in Weight Watchers magazine entice health-conscious consumers with delicious recipe ideas and money-saving coupons.

Magazine Insert Delivers Recipes and Coupons
Magazine Insert Delivers
Recipes and Coupons

To reach active members, we created an insert
that was delivered with the magazine to Weight Watchers meeting rooms.

Banner Ads
Deliver Increase
in Web Site Traffic

Banner ads on weightwatchers.com and in a
weekly eNewsletter helped to increase visits
to Trans-Ocean's web site.

Banner Ads Drive 500% Increase In Web Site Traffic
Online Banners Engage Visitors, Drive Recipe Page Use
Home Page Banners Engage
Visitors, Drive Recipe Page Use

Home page messaging is updated to work together with the print ads to welcome new visitors and communicate recipe ideas and product details.